启动 rabbitMQ 服务失败，这是啥原因导致的？
erlang: otp_win64_19.3.exe

rabbitMQ: rabbitmq-server-3.7.7.exe

打开 sbin 目录，双击 rabbitmq-server.bat，报错了

2018-09-19 15:49:21 =CRASH REPORT====
  crasher:
    initial call: application_master:init/4
    pid: <0.192.0>
    registered_name: []
    exception exit: {{bad_return,{{rabbit,start,[normal,[]]},{'EXIT',{badarg,[{io,format,[<0.192.0>,"~n  ##  ##~n  ##  ##      ~s ~s. ~s~n  ##########  ~s~n  ######  ##~n  ##########  Logs: ~s~n                    ~s~n~n              Starting broker...~n",["RabbitMQ","3.7.7","Copyright (C) 2007-2018 Pivotal Software, Inc.","Licensed under the MPL.  See http://www.rabbitmq.com/",[67,58,47,85,115,101,114,115,47,23567,31859,31508,126,49,47,65,112,112,68,97,116,97,47,82,111,97,109,105,110,103,47,82,97,98,98,105,116,77,81,47,108,111,103,47,82,65,66,66,73,84,126,49,46,76,79,71],[67,58,47,85,115,101,114,115,47,23567,31859,31508,126,49,47,65,112,112,68,97,116,97,47,82,111,97,109,105,110,103,47,82,97,98,98,105,116,77,81,47,108,111,103,47,114,97,98,98,105,116,64,119,111,111,100,119,111,114,109,95,117,112,103,114,97,100,101,46,108,111,103]]],[]},{rabbit,start,2,[{file,"src/rabbit.erl"},{line,801}]},{application_master,start_it_old,4,[{file,"application_master.erl"},{line,273}]}]}}}},[{application_master,init,4,[{file,"application_master.erl"},{line,134}]},{proc_lib,init_p_do_apply,3,[{file,"proc_lib.erl"},{line,247}]}]}
    ancestors: [<0.191.0>]
    messages: [{'EXIT',<0.193.0>,normal}]
    links: [<0.191.0>,<0.31.0>]
    dictionary: []
    trap_exit: true
    status: running
    heap_size: 2586
    stack_size: 27
    reductions: 98
  neighbours:
2018-09-19 15:49:43 =CRASH REPORT====
  crasher:
    initial call: application_master:init/4
    pid: <0.192.0>
    registered_name: []
    exception exit: {{bad_return,{{rabbit,start,[normal,[]]},{'EXIT',{badarg,[{io,format,[<0.192.0>,"~n  ##  ##~n  ##  ##      ~s ~s. ~s~n  ##########  ~s~n  ######  ##~n  ##########  Logs: ~s~n                    ~s~n~n              Starting broker...~n",["RabbitMQ","3.7.7","Copyright (C) 2007-2018 Pivotal Software, Inc.","Licensed under the MPL.  See http://www.rabbitmq.com/",[67,58,47,85,115,101,114,115,47,23567,31859,31508,126,49,47,65,112,112,68,97,116,97,47,82,111,97,109,105,110,103,47,82,97,98,98,105,116,77,81,47,108,111,103,47,82,65,66,66,73,84,126,49,46,76,79,71],[67,58,47,85,115,101,114,115,47,23567,31859,31508,126,49,47,65,112,112,68,97,116,97,47,82,111,97,109,105,110,103,47,82,97,98,98,105,116,77,81,47,108,111,103,47,114,97,98,98,105,116,64,119,111,111,100,119,111,114,109,95,117,112,103,114,97,100,101,46,108,111,103]]],[]},{rabbit,start,2,[{file,"src/rabbit.erl"},{line,801}]},{application_master,start_it_old,4,[{file,"application_master.erl"},{line,273}]}]}}}},[{application_master,init,4,[{file,"application_master.erl"},{line,134}]},{proc_lib,init_p_do_apply,3,[{file,"proc_lib.erl"},{line,247}]}]}
    ancestors: [<0.191.0>]
    messages: [{'EXIT',<0.193.0>,normal}]
    links: [<0.191.0>,<0.31.0>]
    dictionary: []
    trap_exit: true
    status: running
    heap_size: 2586
    stack_size: 27
    reductions: 98
  neighbours: